HISTORY
Our Beginning
Omega Group Advertising Agency was founded in 2003 by Brent Johnston. Johnston, who had previously worked in Nashville, served as an independent marketing consultant prior to moving back to his birthplace of Jackson. Since its inception, Omega Group has centered its creative expertise in marketing, publicity and branding on one premise: Deliver an indelible message to the right audience about an excellent product or service to the point of direct response.
FOUNDATIONS
Omega forged its role in the arena of concert promotion including the marketing and promotion of the “Let’s Come Together” concert series featuring Grammy-Award artist Fred Hammond.
One of Omega’s first recognizable brands in Central Mississippi was TRIO Medi-Spa. TRIO was prominent in the medical spa space on every media form. Pennington & Trim Alarm Services expanded the Omega portfolio with the widely recognized “Not On My Watch” Campaign.
Clients in the first era also included Seattle Drip Coffee Company, Pinelake Church, Cline Tours, and Brent’s Drugs.
BUILDING ON THE FOUNDATION
Omega Group made its debut on the furniture and accessories stage with D. Noblin Furniture, Ross Furniture, and Merchandise Warehouse with its three Metro Jackson locations. D. Noblin Furniture’s spin-off mattress brand provided the perfect opportunity for Omega Group to craft the whimsical “Comfort Kings” motif with “Where Comfort is King” as the slogan. The Comfort Kings are alive and well today. In addition, the tagline “It’s All at Ross…” created by Omega Group continues in Ross Furniture branding.
Clients during this era included The Winning Smile Dental Group and Maison Weiss. During this timeframe, Omega managed the publicity of the well-received Mississippi high school football-themed book “Gridiron Gold”, “The Backyard Brawl (Millsaps vs. Mississippi College Rivalry)”, and sponsorship recruitment of the book “Ya’ll vs. Us: Thrilling Tales of Mississippi’s Hottest Football Rivalries,” Frascogna Entertainment Law and the Mississippi Sports Council.
The Collaborations
Omega interviewed Melvin Williams of the Grammy-nominated The Williams Brothers for his double-released solo albums, “Crazy Like Love” and “Love Like Crazy”. Williams has worked with the likes of Stevie Wonder and Tyler Perry.
When John McCommon, President and Owner of Cline Tours, expanded his charter bus and travel company to the Memphis market, he brought in Omega Group to produce a television and radio campaign for the River City. Grammy-winner and blues icon Bobby Rush and lifelong friend to Elvis and Sirius XM Elvis Channel radio host George Klein were spokespersons for the campaign.
This point in the company’s history brought the introduction to the tire and automotive service industry. Omega partnered with Mike Upton and Upton Tire Pros, a clear market leader in Central Mississippi for the industry. This led to numerous introductions throughout the nation. As a result, Omega Group launched a national ad agency with clients including the multi-billion dollar conglomerate ATD Tire Pros with tire and automotive service clients in California, Texas, Florida, Alabama, Missouri, Ohio, Indiana, Michigan, and Illinois. This effort represented branding templates duplicated throughout various markets, television production in dozens of states, marketing for Dealer Strategic Planning/The Twenty Group and mobile apps featured in Tire Review Magazine.
Omega continues to partner with the Hard Places Community on its Dine Against Darkness fundraisers. HPC is based in Phnom Penh, Cambodia.
For All Mankind Movement, which is based in Dubai, UAE and India, was another significant client partnership for OG. Since that time, Omega Group’s non-profit clients include 200 Million Flowers/Rescue 100, But God Ministries, Hope Hollow Ministries, Reclaimed Project, We Will Go, Restoration Hope, Mission Mississippi, The Perkins Foundation, Friends of Children’s Hospital, House of Hope, Ms. Wheelchair of Mississippi, The Real Christian Foundation, Broadmoor Baptist Church/Global Summit and The Net Counseling Center.
Other clients who joined the Omega portfolio at this juncture were Oral and Facial Surgery of Mississippi, Patty Peck Honda, The Renaissance at Colony Park, and Ballet Magnificat.
Hometown Medical, which has been with Omega Group since 2005, widened its reach from Vicksburg into the Jackson Market by purchasing their Flowood location on Lakeland Drive in 2011. Hometown Medical quickly became the most recognized DME group in Central Mississippi. In 2023, Quipt Home Medical, a national medical equipment company based in Wilder, KY, purchased Hometown Medical and has continues their partnership with Omega Group. Quipt has locations in 26 states and is publicly traded company.
With eight retail stores and four commercial tire stores in Indiana and Michigan, Zolman’s Tire & Auto Care has been an Omega client since 2010. In 2022, Zolman’s expanded into the Kalamazoo, MI region with the purchase of four additional locations. This footprint includes a partnership with the Kalamazoo Wings hockey team and the inclusion of additonal associated counties for the annual Zolman’s Student Leadership Award.
In 2015, Omega Group met with Governor Phil Bryant for a video piece, which was part of a human trafficking prevention event Omega organized, promoted and presented called “Not In My City. Not In My State” in conjunction with the Mississippi Office of Homeland Security and hosted at Broadmoor. Special Guest Speaker First Lady Deborah Bryant spoke at the event along with two-time Olympic Gold Medalist Ruthie Bolton. During this time, Johnston was invited to sit on the Awareness Subcommittee of the Governor’s Task Force Against Human Trafficking.
OUR PRESENT
As the Omega Group team celebrates its twentieth year, we have recently been pleased to add to our client roster Capital Dental, Mississippi Human Trafficking Council, Bank of Franklin, Mon Ami Spa and Laser Center, Fluids Inc., Willam White Construction, Cross Mission Ministries, University of Notre Dame, Jeffrey Burnett branding chain of Meadowbrook Properties, Halls Ferry Road Commercial Properties, Oakmont Manor Apartments, Chadwick Place Apartments, Highway 61 Commercial Properties and Ole South Construction.
Through the integration of digital technology, audience intelligence, premium digital television and mass media, OTT and Amazon Prime Video ad placement, Omega Group will advance your brand identification with strategic planning and creative thought to reach today’s complex marketplace. Contact Omega Group for a no-cost consultation for your business or organization.
GROWING YOUR BRAND, INCREASING YOUR MARKET SHARE
OVER 15 YEARS OF BRANDING MARKET LEADERS, YOUR BRAND, OUR EXPERTISE
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